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Press Releases That Grab Attention

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What's the secret to writing a press release that catches media attention? What's the best style or angle to make it stand out? What information should be included, and what should be left out?

eWriters considers these questions – and more – even before we begin to write. It's important that everything is clear and concise. A good press release catches interest; a bad one simply ends up in the bin.

So many press releases are sent out without even having a solid message. With oversaturation of "fake news", readers won't pay attention beyond the first sentence if there's nothing that grabs them. So ask yourself, what do you want to share, and why should anyone care about it?

A solid press release conveys the facts clearly and precisely: what's happening, when, why, how. Organizations should never tell tall tales, they should tell stories. And our writers and editors at eWriters are here to help you!

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Sample Press Release

The Association of Innovative Architects is promoting the use of sustainable materials with the first ever New Design Award to be awarded July 15th.

Model City, DATE. The Association of Innovative Architects (AIA) has created a new design award that will highlight and promote the use of sustainable materials and measures in architecture. The prize is worth $150,000 and will be presented for the first time ever at a ceremony in Springfield on July 15.

"Sustainable building materials and low-emissions construction is the order of the day," emphasizes Martin Muster, AIA Chairman. As resources become more scarce and awareness of our environmental impact increases, the adoption and innovative use environmentally-friendly materials has become a necessity. The AIA New Design Award will support and recognize those architects furthering and inspiring use of environmentally-conscious materials and architecture.

Algae fibres, tree bark, and re-purposed paper are all examples of the renewable raw materials that can be used for structures, wall cladding, and insulating materials. "The jury, headed by Kurt Example, will be looking for original applications and effective strategies in addition to the aesthetic impression," says Muster.

Sample press release
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