In a small- or medium-sized organization, everyone is somehow involved in communications, whether with the public or inter-organizationally. Besides, the Marketing department doesn't approve every small piece of communication that gets sent out on a daily level. Nonetheless, it's important for an organization to ensure a coherent style and tone, to present a unified public face.
The company voice should be present in every piece of writing, from helpdesk replies to social media messages. Have a look at this email response from the customer service team. The values of the organization shine through in the second sentence:
"Thank you for your message regarding Product X. Product X is the leader in its class, suitable for use with any of more than 100 accessories. We are pleased to send you Accessory Y, as requested. Should you require any other accessories at a later date, we will be happy to assist you again."
Now, have a look at this example of a social media message from that same company:
"Record-breaking demand for Product X! No surprise – with over 100 accessories, Product X offers more adaptability than any other product in its class. Whether you're after Accessory Y or something completely different, Our Company is there for you, always!"
The trick is to communicate your unique selling point in a way that suits the context and the platform. With so many departments or outlets, however, perfecting that kind of phrasing for such a wide variety of text is a task for experts – experts like eWriters!
As a specialized copy agency, you can trust eWriters to do a thorough job. Once a company style guide is set, your everyday communications will become much more simple, with guidelines for every department. Important communication can still be spot-checked across all communication channels to ensure cross-organizational compatibility – key messaging needs to be embedded organically, and never look forced. But used correctly, well-phrased company values and core messages can be a powerful advertising technique.
eWriters: Simply good writing.
Sample Public Relations Copy
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